Full-Service Cattle Sales & Marketing. Serving Nevada and surrounding states.
Regular sale starting at 12:00 P.M. on Wednesday, August 27, 2025.
Got along pretty good Wednesday August 20, considering the number of cattle. Hard for buyers to make loads on these smaller summer sales. Everyone is talking about how high the market is, yup and it needs to be because cattle producers input costs are soaring.
Confidence in the market still seems extremely low. Feels like producers are depressed they didn’t get in on more cattle before the spike. Now their afraid if they jump in like they did in 2014 they’ll get slammed with another 2015. I’m personally very bullish on the market. I think they been wrong on the national cow numbers for awhile now and they been padding the difference with imports. With the southern border closed and a 75% tariff on Brazil they are going to have a tougher time pretending there’s enough cattle in America.
Lots of focus on exports right now, I’m of the opinion maybe we should feed America first. Most consumers I visit with complain about the downturn in the quality of beef in recent years. Because the packers and retailers are legally allowed to lie about the original origin of beef, the consumers think the quality of American beef has declined. The consumers don’t know that’s Australian/Brazilian brush fed beef they are eating. The other factor is the age of these cattle we are forcing into the system in the name of “efficiency”. Angus Association and Beef on Dairy are pushing these calves harder and harder to be finished at a younger age. Tests have proven older animals are nearly double in nutrional value yet we are clubbed over the head with the 30 month rule to process cattle before they have reached full flavor and nutrient density.
We have a meeting with a small group of independent ranchers from the west to meet USDA Secretary Brooke Rollins in DC here in about 10 days. Our focus is on public land grazing but hoping for the opportunity to talk about our broken beef system and this unbelievable wolf situation as well.
Next feeder sale Friday September 19th. Let us know if you have questions about the market. Also would appreciate your input on how you would like to see things changed on grazing policy. Thank you for your support and look forward to hearing from you through messenger, FB comments or at 775 217 9273.
If you can’t make it be sure to tune in at DVAUCTION.COM.
If you have cattle you want to consign please send videos/pictures and information to 661-305-2699. We will get them advertised for you on Facebook.
If you have any questions about vaccines and timing of vaccines, please don’t hesitate to call me 775-.217-9273.
Thanks to our awesome crew, sellers and buyers! Hope to see you in Fallon soon!!
ALL REGULAR SALES BEGIN AT 12:00 NOON
Our sales can be seen live at www.DVAUCTION.COM
| Jack Payne, Owner and Operator of Nevada Livestock Marketing, LLC in Fallon, NV also serves as the Regional Director for California and Nevada at the U.S. Cattlemen’s Association. |