Full-Service Cattle Sales & Marketing serving the Fallon, Nevada and Outlying Areas.

SALE EVERY WEDNESDAY

Begins at 12:00

Why do we have to look at fancy EAT BEEF ads every time we open a beef magazine? Why are they preaching to the choir? Isn’t there a better consumer group out there they could be targeting with our checkoff dollars other than the ranchers, farmers, and feeders they stole that money from?

When I open one of these beef magazines, I want to read about the real issues we are facing like how boxed beef continues to hit record highs daily and packers are now at $1600 per head gross profits. The packer owns the cattle a week at the most, Meanwhile, you and I own them a year or more and are damn luck to break even.

I want to hear what I can do as an individual to help our industry survive. For example the US Cattlemen’s Association (USCA) 30/14 sign-on letter requiring minimum 30% negotiated trade on fat cattle, re-implementing mCOOL, how to help get more localized meat sales, and bringing more attention to price gouging, market manipulations and packer monopolies.

In these critical times we need the meat and potatoes, not whipped cream. Stop Insulting us with beef ads paid for by OUR checkoff dollars and print the real issues. But instead we continue to read about BQA again for the 87 issue and their online sign-up program. I wonder if the Brazilians can get online and sign up for BQA? I doubt they even know what BQA stands for. More likely they think it stands for BRAZIL QUARANTINED AGAIN, which they damn sure should after they were caught trying to pay off meat inspectors in order to ship tainted beef in 2017. Yet thanks to successful lobbyists on behalf of NCBA and the meat packing industry, Braziliam beef sits in the meat case right next to our and is also labeled US BEEF.

China is dumping billions into Brazilian agriculture. Can we trust China now that the truth is surfacing about COVID-19 origination? Brazil has already proven they cannot be trusted. There are plenty of recent discussions about livestock euthanasia in the US, and it is already happening in the pork and chicken industry.

Do we really need foreign beef being shipped here at this time? A friend of mine in Arizona called out Senator Martha McSally for voting against mCOOL. She said, “I thought that’s what you guys wanted.” He said, “Why would we want our already volatile market flooded with foreign beef?” Senator McSally said, “Well that’s what NCBA said the industry wanted.” He said, “Yea, that’s what the meat packing industry wanted.” It is very frustrating that politicians think NCBA is the voice of the American cattle producers. Although I”m not a fan of social media, it may be our only platform to get the word out about what’s really going on. Unfortunately, Ag Media is controlled by the advertising dollars thrown at them from beef checkoff ads that are controlled by NCBA, who in turn is controlled by the packer. As I see it, the packers are using your money to lobby the politicians in order to create policies directed at forcing you into a situation where you get up each morning to go raise beef for your boss JBS, CARGILL, NATIONAL, or TYSON, just like the pork and chicken industry does.

IT’S TIME TO WAKE UP PEOPLE! Washington does what NCBA says because they have the biggest membership. Barking Bill Bullard at RCALF hasn’t gotten anything done in 20 years other than to further divide the industry, so you’d better forget your cattleman’s association and pick up the phone yourself before it’s too late. Let your politicians know you are NOT being represented, and the quality of beef you raise cannot be replaced with mush from these foreign countries. I firmly believe President Trump with do the right thing for us, but someone has to tell him what that is. Secretary Perdue has been bought and paid for, so we better not count on any help from him.

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Recommended Good watch: https://www.youtube.com/watch?v=X8QKKLvLXVU

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